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World Cancer Day has been marked annually on 4 February since 2000. It was established by the Paris Charter adopted at the World Summit Against Cancer for the New Millennium that year. The day’s focus is on reducing preventable deaths from cancer through education, raising awareness and by urging governments and individuals across the world to take action. The World Health Organisation has stated that 9.6 million people worldwide are estimated to have died of cancer in 2018. The theme for World Cancer Day 2019 is ‘I Am and I Will’, a call for individual action to reduce the behaviours and risk factors, such as obesity and tobacco consumption, that contribute to a third of preventable cancer cases.

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